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Insights

Notes from the studio.

What we're learning about Shopify design, conversion, branding, and building custom apps.

CRO · Featured

Anatomy of a product page that actually converts

The eight blocks every high-converting Shopify PDP shares — and the order to stack them in.

Jun 2026 · 6 min read
Shopify

Replatforming to Shopify Plus without losing rankings

A migration checklist that protects your SEO, your data, and your launch date.

May 2026 · 8 min read
Apps

When a custom app beats another plugin

How to tell the difference between an app-store fix and a real engineering problem.

Apr 2026 · 5 min read
Branding

Building a brand system that survives growth

Tokens, guidelines, and the discipline that keeps a DTC brand coherent at scale.

Mar 2026 · 7 min read

Full articles coming soon. This is where our blog will live.

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